Smart Directions Conference May 2017 : Better Business – Invaluable Insights for Printers
The focus of this year’s Smart Directions Conference 2017 was on seeking out ideas and inspiration that can help print businesses to prosper and grow.
- How can you diversify to strengthen your product offering?
- How can you get the best out of your staff?
- What benefits could the fast evolving trade printing
- Could it be that your own body language holds the key to growing sales and profitability?
Expert speakers at the The Smart Directions Conference provided the answers to these questions and more.
While printers may see opportunities in the way consumers are delivering a backlash against digital advertising, they are also coming under pressure to embrace digital through their technology and processes, as well as their service offering.
In this presentation I looked at what digital transformation means for printers and how they should respond.
“Digital transformation” was explored by marketing consultant Roger Christiansen, who described digital print as a “quiet revolution” – with virtual stock, faster time to market, printing locally and on-demand services continuing to see off the threat of e-books. Digital Printer Magazine